Reese Witherspoon Is Now Starring in a Major Beauty Campaign

But her title is a bit mysterious...

Courtesy Elizabeth Arden

After executive producing and landing the perfect role in HBO's new hit, Big Little Lies, Reese Witherspoon now has another project under her belt: teaming up with Elizabeth Arden and serving as its new Storyteller-in-Chief.

Though cryptic, her new title entails a lot of responsibility, which includes helping to "shape the brand's narrative, through its advertising campaigns and marketing programs, with a strong focus on Elizabeth Arden's digital strategy and engagement," the brand said in a statement.

The Oscar-winning actress will be "producing content that celebrates the spirit of the brand, highlighting female-centric stories that illustrate women's true life experiences" with the team, Witherspoon said.

Her reasons for joining Arden go beyond the surface of fronting a beauty brand; she wants to use the position to empower women and give them a voice. "One of the first things that drew me to the brand was its rich heritage and history of supporting women," she added.

Witherspoon's first campaign releases in May 2017, but more will follow throughout the year.

Courtesy Elizabeth Arden

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